Black Friday through Cyber Monday is a great time for consumers to score discounts on everything from smart TVs to Lucid mattresses. But some shoppers get exhausted by the constant advertising and need more time to be ready to purchase.
Instead, try focusing on your unique brand values to attract customers. That’s what beauty brand Blenders did by teasing their Black Friday sale on Instagram and Facebook while highlighting their “INSANE” savings.
Appliances
As retailers realized the potential for massive crowds on Black Friday, they began to discount prices in anticipation of this event. Originally, the sales were focused on electronics and popular toys, but today, many retailers offer discounts on various items.
Major appliances like refrigerators, dishwashers and washers are often included in these events, along with smaller kitchen gadgets such as food processors and microwave ovens. Discounts can also be found on cookware, baking supplies, vacuum cleaners, bed frames, furniture, and home decor. In addition, retailers frequently offer discounts on various product accessories and services, such as warranties, free delivery, or bonus rewards programs.
Depending on the season, you might also find deals navigating on sites like https://blackfriday.com/ads/black-friday/kohls. For example, stores sometimes discount clothing and shoes in fall and winter or offer exchanges on beauty products and personal care items. And, in summer, they might discount outdoor gear and other seasonal merchandise. You can get a head start on shopping for these kinds of items by browsing online. Websites help shoppers save on various products by aggregating offers, deals and coupons from multiple online merchants. You can even use apps like ShopSavvy to track the prices of the items you want so that you can be ready when they go on sale.
Furniture
Regarding home goods, Black Friday deals are a dream come true for interior design fiends. Whether you’re looking to invest in a new bed for your main suite or add an air fryer to the kitchen, there’s a Black Friday sale for all your home needs.
One of the retailers’ most effective strategies for their Black Friday discounts is offering free shipping. Free shipping can significantly increase the value of a customer’s order and provide an edge over competitors that do not submit it.
Another effective strategy is offering discounted rates for a limited time, creating urgency and enticing customers to shop early. The offer could be as simple as a coupon code or as complex as a tiered discount with different product values.
Regardless of how you approach your Black Friday discounts, they can help increase sales and build brand loyalty for your store. However, be careful to only offer them on items that are in high demand and can sell well during this period. Also, if you provide these discounts, be sure they are not competing with any other promotions your company is running. For example, if offering free shipping, consider having a minimum purchase amount to prevent shopper frustration.
Electronics
The best Black Friday coupons can help you score deals on your favorite electronics like a new television, headphones or a smart home device. These sales are the biggest of the year, with some retailers even offering early promotions and coupon codes starting weeks before Thanksgiving.
While the holiday season may be associated with spending, research shows that a good deal can be as satisfying as buying something at full price. Many items offered on Black Friday are sold at a loss to encourage people to shop more. Stores often sell low-margin products like toys and electronics as door-buster deals to attract shoppers. Once consumers enter the store, they may buy other high-margin goods like clothing and furniture.
Black Friday is a great time to find a bargain on appliances and other household products, but remember that deals are also available year-round. Use tools like ShopSavvy to monitor prices and alert you to discounts for items on your shopping list.
If you plan to shop this year, list the electronics and home needs that are most important to you so you can prepare. Then, take advantage of online Black Friday deals and order early so your gifts arrive on time for the holidays.
Home Decor
Whether you’re the kind of person who eagerly curates wish lists all year or gets a shiver when the word “Black Friday” is mentioned, there’s no denying that this week holds major sales on some of your favorite home must-haves. From a new couch to a mattress, many retailers offer discounts you’ll want to act on sooner rather than later.
This year, some retailers are starting their Black Friday deals weeks before Thanksgiving and running them through Nov. 28. Meanwhile, Lowe’s has a wide range of tools and appliances on sale until Nov. 28, as well as kitchen essentials such as a KitchenAid mixer and Samsung smart lighting.
If you’re looking for a modern furniture upgrade, take advantage of West Elm’s Black Friday sale, which includes 25% off everything in the store and online (including already discounted items). Lulu and Georgia is another top furniture retailer with discounts on area rugs and dining chairs this holiday weekend. Other brands that you can shop for major home upgrades this Black Friday include Parachute, which is offering 20% off (including already discounted items) through Nov. 28, and Eight Sleep, which is taking $500 off Pod mattresses plus two free pillows and a protector worth $499 with every purchase.
